I have to normally use a LOT of conditioner on my thick, wirey hair. I of course bought this Conditioner becuase I was on the HCG Diet, but that was 6 months ago and I am STILL using this. I love it and will most likely NOT go back to what I was using. Does it cost more than most conditioners? Not really in my opinion since it contains pure essentials oils and says it's made with natural, high quality other ingredients too. Wait til you smell this stuff.. you'll want to eat it! so fresh and clean.. mint and lavendar. Really nice!